Profile

Mr. Matt Lozar

Haley Marketing Group Inc.

Contact Details

Haley Marketing Group Inc.

My Content

1 to 20 of 47 total

RE: Indeed's change to Paying Per Application

Posted By Matt Lozar 03-12-2023 19:06
Found In Egroup: ASA Central Network \ view thread
Hi everyone! I wanted to share some information from what we have learned at Haley Marketing after meeting with Indeed. This has been a hot-button topic since Indeed announced it in October. Indeed is moving to a cost per application metric, instead of a CPC metric. However, there are two different ...

RE: Searching Posts?

Posted By Matt Lozar 02-28-2023 12:17
Found In Egroup: ASA Central Network \ view thread
Hello! This is a definite pain point for companies sending jobs to the job boards. Why? Indeed looks at two pieces of data when determining if a job is "new" - Job Number URL of the job on YOUR career site Just updating the date isn't enough - Indeed will recognize the new date but won't ...

RE: Indeed Hiring Insights-other options

Posted By Matt Lozar 02-24-2023 08:29
Found In Egroup: ASA Central Network \ view thread
Hi Andrea! It seems to be inconsistent, and I haven't figured out why. When we research some positions, it will display all the information (pay rate, top 10 companies getting clicks, top 10 search terms, competition score) but other times, we don't get all the information. Some semi-educated guesses ...

RE: Indeed's change to Paying Per Application

Posted By Matt Lozar 02-08-2023 15:12
Found In Egroup: ASA Central Network \ view thread
Indeed announced at its FutureWorks event in Fall 2022 it is changing from CPC to CPA. There wasn't a timeline given, and Indeed mentioned it was in testing with small businesses. At Haley Marketing, we haven't experienced that change yet for clients that we manage. I believe most of the testing is ...

RE: Indeed

Posted By Matt Lozar 10-02-2022 18:13
Found In Egroup: ASA Central Network \ view thread
Hello! We have heard a lot about price increases from our clients across staffing/recruiting. Managing the job spend for nearly 50 clients and millions of dollars on the job boards annually, I wanted to share what we have learned and experienced with Indeed/ZipRecruiter: Indeed Price Increases ...

RE: Job Boards & Recruiting

Posted By Matt Lozar 07-29-2022 14:36
Found In Egroup: ASA Central Network \ view thread
Hi Lisa! I wish I had a better answer but there isn't a secret treasure chest of candidates out there on a hidden job board. My best advice would be to continue measuring your ROI on each job board. Where is the most placements coming from? How many candidates do you need on each one? Tiers of Job ...

RE: Talent Search

Posted By Matt Lozar 05-22-2022 20:53
Found In Egroup: ASA Central Network \ view thread
Hi Voni! There are a lot of great ideas above - staffing companies aren't just competing with each other for talent but especially now, you're competing for the same hourly jobs in all industries. I love Mike's idea about the experience from Uber, Amazon, Doordash - I like to say it's "reducing ...

RE: The following changes are coming to Indeed Resume in 2022....

Posted By Matt Lozar 03-02-2022 08:01
Found In Egroup: ASA Central Network \ view thread
Hi Ryan! Those changes are tough. The pricing increase is one thing, but the removal of the bonus credits is really going to affect staffing agencies for the exact reason you said. Recruiters are really good at maximizing their credits, and that functionality being removed will increase the actual ...

RE: Social Media for Applications

Posted By Matt Lozar 12-15-2021 08:09
Found In Egroup: ASA Central Network \ view thread
Hi Alexa! Social media provides fantastic results with the right strategy, but a lot goes into it! Each platform is a little unique. Active candidates need different candidate from passive candidates - and both are spending a lot of time on social media! The quick recap is: Have a business ...

Are Candidates Coming Back? Early Data Might Say Yes

Posted By Matt Lozar 11-16-2021 15:24
Found In Egroup: ASA Central Network \ view thread
We're hearing a lot about job boards increasing costs, requiring bigger budgets, but we are starting to see the opposite in terms of results on job boards. Are other companies seeing lower cost per application in the past few months or even in the past few weeks? 85% of our staffing clients are seeing ...

RE: Job board brokers or lower group rates

Posted By Matt Lozar 09-29-2021 14:35
Found In Egroup: ASA Central Network \ view thread
Hi Karen, Great question! HireClix is a recruitment marketing agency, which offers a lot of services to help in that area. HireClix might be able to buy in bulk, but typically, that would come in a job slots model. ZipRecruiter is the top job board offering a job slots model right now, and ...

RE: Ziprecruiter Price Increase

Posted By Matt Lozar 07-12-2021 17:17
Found In Egroup: ASA Central Network \ view thread
Hi Leona! The price increase sounds like an increase to job slots - or a pay-for-presence model. That model focuses on the same monthly price, regardless of results. If you have 10 job slots for $500/month, companies pay the same if they get 1 application or 10,000 applications. ZipRecruiter has ...

Red Nose Day Is Thursday!

Posted By Matt Lozar 05-23-2021 14:42
Found In Egroup: ASA Central Network \ view thread
Next Thursday, May 27, is Red Nose Day, and your staffing company can join ASA in the fun for a good cause! Started by the organization Comic Relief, Red Nose Day is a campaign to help ensure children who are living in poverty are safe, healthy, and educated. Since its U.S. launch in 2015, Red Nose ...

RE: Bullhorn / Job Board Integrations

Posted By Matt Lozar 04-07-2021 15:02
Found In Egroup: ASA Central Network \ view thread
Hi Andrew, At Haley Marketing, we have seen success with integrating our job board software (think career portal or career site) and having the applications from ZipRecruiter and other job boards go back into Bullhorn with the appropriate source. We're able to use the Bullhorn API to get that ...

Increase Cost on Job Boards and Less Candidate Response

Posted By Matt Lozar 03-17-2021 21:01
Found In Egroup: ASA Central Network \ view thread
Hello! We are hearing the challenges from staffing companies in recruiting, and I wanted to share some data on what we are seeing from our end. For commercial staffing, we have seen that Indeed CPA is up 31.9% in the 2021 calendar year. What does that mean? It means we are seeing a 31.9 percent ...

RE: Indeed

Posted By Matt Lozar 03-02-2021 16:43
Found In Egroup: ASA Central Network \ view thread
Hi Sara! That's a really good point about needing a solid alternative. Indeed has the most traffic of any job board. If a company stops spending on Indeed because it doesn't want to work with Indeed anymore, you can spend somewhere else, but are your candidates spending time there? If they aren't, ...

RE: Indeed

Posted By Matt Lozar 02-17-2021 15:08
Found In Egroup: ASA Central Network \ view thread
Hello! Morris - thank you for bringing this up as it's been something that I've been observing and your post/question pushed me to look at data on our end. The data confirmed what I've been seeing throughout 2021: Staffing companies using Indeed Apply: CPA is up 24.97% in 2021 CPC is ...

RE: Programmatic Job Advertising: Great stuff? Too complicated?? Works ... but time too time consuming?? Feedback wanted

Posted By Matt Lozar 02-10-2021 11:09
Found In Egroup: ASA Central Network \ view thread
Great discussion here - love the talk about programmatic advertising! Making the best data-driven decisions is imperative with recruitment budgets. There are a number of ways to do that, and programmatic software is an automated example to leverage technology, to eliminate wasted spend, and to improve ...

RE: Utilization of LinkedIn

Posted By Matt Lozar 01-22-2021 08:49
Found In Egroup: ASA Central Network \ view thread
Hi Vincy! When looking at any marketing tactic, I always like to think about, who is the audience on that platform, what content do they want to engage with, and how easily can we get them to convert. Audience: For LinkedIn, it's definitely more of a "knowledge worker" audience, so your professional ...

RE: Attractive Job Postings for Veterans

Posted By Matt Lozar 01-10-2021 14:35
Found In Egroup: ASA Central Network \ view thread
Hi Alex, Great question! Here are some ideas that could help: 1. Career Site - Do you have a section on your website for veterans looking for employment? It could be a great place to showcase the programs you have in place, testimonials from veterans you've placed on assignment, and messaging from ...