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Mr. Jay Mattern

TerraFirma Marketing

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TerraFirma Marketing

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Posted By Jay Mattern 07-29-2022 10:43
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Lisa -- Great question you pose here. Everyone in the industry faces the same challenge. Spending more on job boards is not the answer. Nor are there any "new and improved" job boards that will magically solve the problem. We (the staffing industry) must realize that sourcing and recruiting candidates ...
Posted By Jay Mattern 07-29-2022 10:26
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Keith -- As you know, this is a critical question and your ATS is the heartbeat of your staffing organization. There is no right answer here. The solution depends on what the expectations are of the staffing firm. This is one of those situations where you must "begin with the end in mind." A clear definition ...
Posted By Jay Mattern 07-18-2022 09:37
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Jason - As you know, this business is less profitable than contingent staffing, so it doesn't make economic sense to commission it the same as that side of the house. It probably makes more sense to pay a one-time bonus for this type of account rather than an ongoing commission based on gross profit. ...
Posted By Jay Mattern 07-12-2022 10:13
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SueAnn -- Can you clarify how you define "gross margin" here? Gross profit is the difference between revenue and COGS in dollars, and gross margin is gross profit expressed as a percent of revenue. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ---- ...
Posted By Jay Mattern 07-05-2022 15:36
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Thanks, Danny. When done correctly, it's a laborious process. But this is one that you can't afford to get wrong. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------
Posted By Jay Mattern 06-30-2022 12:07
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Great info, David. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------
Posted By Jay Mattern 06-27-2022 14:54
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Hi Darlene. Great question. It's always good to get feedback from others in the industry who have direct experience with any of these applications. The final analysis, as you know, belongs to you and your team. There could easily be two differing opinions on any one of these software solutions. The difference ...
Posted By Jay Mattern 06-14-2022 08:39
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I second Carl Rudolph on George Reardon. George has done lots of work for me, particularly on contracts and agreements. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------
Posted By Jay Mattern 06-10-2022 13:37
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Tina - As with Catherine Volpe, I, too, have considerable M&A experience in staffing. Lots of acquisitions along with the sale of my staffing company. I would be happy to talk with you. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ---------------- ...
Posted By Jay Mattern 06-06-2022 15:10
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Hi Diana. I think the answer is "it depends." First, you need to consider the flexibility (or limitations) of your current ATS and the ability to integrate third-party applications. Or, alternatively, do you want to build your own proprietary app rather than buy one off the shelf? Next, you should ...
Posted By Jay Mattern 05-23-2022 17:44
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Hi Voni. You have just captured the most pressing issue our industry faces right now and will continue to face for the foreseeable future. You have received lots of great tactical things to try, but at TerraFirma, I always start at the beginning -- with strategy. As Simon Sinek so aptly put it, you ...
Posted By Jay Mattern 05-16-2022 16:36
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George Reardon covered this topic well. This is an area of considerable risk. Think about some of the recent issues related to interactions between students and teachers, issues with some of the curriculum being presented, and overall security risks in school settings. I would think very carefully about ...
Posted By Jay Mattern 05-04-2022 18:01
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Hi Ron. This is certainly an issue that staffing firms and their clients are dealing with as we stumble out of the COVID haze that brought the whole remote/hybrid debate into the forefront. Personally, I'm not a fan of remote work. As has already been mentioned in this thread, it becomes extremely difficult ...
Posted By Jay Mattern 04-29-2022 10:43
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Looks great! Well done, ASA! ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------
Posted By Jay Mattern 04-29-2022 10:34
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Alexandra -- Direct mail is often considered "old school" by today's standards, but I can tell you that it is a very effective method when used correctly. My company, TerraFirma Marketing, also provides marketing services which include creating direct mail campaigns and designing campaigns/themes, much ...
Posted By Jay Mattern 04-20-2022 12:43
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Alexa - There are lots of email marketing tools out there, and you've named a couple of the more popular ones. Absent from your list, however, is ActiveCampaign. It is a very robust marketing software and includes a strong CRM that allows you to manage contacts and campaigns. Of course, HubSpot is the ...
Posted By Jay Mattern 04-14-2022 13:11
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Michelle - My experience has been that you can obtain background checks on the same individual from multiple sources and often get multiple results. Unfortunately, it's not completely perfected yet. The results depend on each particular background company's access to data and process for reporting. I ...
Posted By Jay Mattern 04-14-2022 12:02
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Mirian -- There are several things unique to retained searches: The engagement is exactly as it is named - the company is "retained" to conduct a particular search. Typically it's an exclusive arrangement - there are no other recruiting firms working on the assignment. It usually involves ...
Posted By Jay Mattern 04-13-2022 10:27
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Got it. It might be easier to charge a fixed fee for each placement, say $500 or $1,000, or whatever is reasonable and is within market rate expectations. Another interesting way to do it is to arrange for the client to report to you the weekly hours for each person placed for a period of time (usually ...
Posted By Jay Mattern 04-12-2022 14:44
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Donna - you referenced direct hire but it sounds like you are asking about contingent conversions? ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------