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Mr. Jay Mattern

TerraFirma Marketing

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TerraFirma Marketing

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RE: Sales KPI's and GP Goals

Posted By Jay Mattern 01-10-2023 07:52
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Great questions, Margot. As for KPI's, as you know, sales is comprised of two distinct parts - activity and outcomes. I don't know what level of data you have, but ideally, you want to measure the key activities that lead to the desired outcomes. Some of the activities to monitor might include: ...

RE: Sample email asking customers to increase wages/condition of the market

Posted By Jay Mattern 11-16-2022 17:35
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My recommendation? This should be done face-to-face. It increases the likelihood that you will secure the increase and it maintains the integrity of your relationship with each client. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ----------------- ...

RE: Felony conviction question on application?

Posted By Jay Mattern 11-02-2022 08:26
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Given the various legislation that has been directed towards this, along with other changes dealing with questions for applicants that have been mandated, it's a good idea to discuss this with your legal counsel. Once the background check has been obtained, that information will become known. As we ...

RE: Job Boards & Recruiting

Posted By Jay Mattern 07-29-2022 10:43
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Lisa -- Great question you pose here. Everyone in the industry faces the same challenge. Spending more on job boards is not the answer. Nor are there any "new and improved" job boards that will magically solve the problem. We (the staffing industry) must realize that sourcing and recruiting candidates ...

RE: ATS Systems... What say you?

Posted By Jay Mattern 07-29-2022 10:26
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Keith -- As you know, this is a critical question and your ATS is the heartbeat of your staffing organization. There is no right answer here. The solution depends on what the expectations are of the staffing firm. This is one of those situations where you must "begin with the end in mind." A clear definition ...

RE: Commissions on Payrolling Business

Posted By Jay Mattern 07-18-2022 09:37
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Jason - As you know, this business is less profitable than contingent staffing, so it doesn't make economic sense to commission it the same as that side of the house. It probably makes more sense to pay a one-time bonus for this type of account rather than an ongoing commission based on gross profit. ...

RE: Temporary Staffing Commission Structure

Posted By Jay Mattern 07-12-2022 10:13
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SueAnn -- Can you clarify how you define "gross margin" here? Gross profit is the difference between revenue and COGS in dollars, and gross margin is gross profit expressed as a percent of revenue. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ---- ...

RE: Software options- would love to know your opinion

Posted By Jay Mattern 07-05-2022 15:36
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Thanks, Danny. When done correctly, it's a laborious process. But this is one that you can't afford to get wrong. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------

RE: WP on Warehouse Safety best practices

Posted By Jay Mattern 06-30-2022 12:07
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Great info, David. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------

RE: Software options- would love to know your opinion

Posted By Jay Mattern 06-27-2022 14:54
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Hi Darlene. Great question. It's always good to get feedback from others in the industry who have direct experience with any of these applications. The final analysis, as you know, belongs to you and your team. There could easily be two differing opinions on any one of these software solutions. The difference ...

RE: Legal Counsel Recommendation?

Posted By Jay Mattern 06-14-2022 08:39
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I second Carl Rudolph on George Reardon. George has done lots of work for me, particularly on contracts and agreements. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------

RE: Selling Business

Posted By Jay Mattern 06-10-2022 13:37
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Tina - As with Catherine Volpe, I, too, have considerable M&A experience in staffing. Lots of acquisitions along with the sale of my staffing company. I would be happy to talk with you. ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ---------------- ...

RE: Mobile Staffing Platform

Posted By Jay Mattern 06-06-2022 15:10
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Hi Diana. I think the answer is "it depends." First, you need to consider the flexibility (or limitations) of your current ATS and the ability to integrate third-party applications. Or, alternatively, do you want to build your own proprietary app rather than buy one off the shelf? Next, you should ...

RE: Talent Search

Posted By Jay Mattern 05-23-2022 17:44
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Hi Voni. You have just captured the most pressing issue our industry faces right now and will continue to face for the foreseeable future. You have received lots of great tactical things to try, but at TerraFirma, I always start at the beginning -- with strategy. As Simon Sinek so aptly put it, you ...

RE: Staffing Teachers

Posted By Jay Mattern 05-16-2022 16:36
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George Reardon covered this topic well. This is an area of considerable risk. Think about some of the recent issues related to interactions between students and teachers, issues with some of the curriculum being presented, and overall security risks in school settings. I would think very carefully about ...

RE: work from home policy / best practices

Posted By Jay Mattern 05-04-2022 18:01
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Hi Ron. This is certainly an issue that staffing firms and their clients are dealing with as we stumble out of the COVID haze that brought the whole remote/hybrid debate into the forefront. Personally, I'm not a fan of remote work. As has already been mentioned in this thread, it becomes extremely difficult ...

RE: Changes to your ASA Central Experience!

Posted By Jay Mattern 04-29-2022 10:43
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Looks great! Well done, ASA! ------------------------------ Jay Mattern CEO TerraFirma Marketing South Bend IN (574) 213-3855 ------------------------------

RE: Marketing Mailers

Posted By Jay Mattern 04-29-2022 10:34
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Alexandra -- Direct mail is often considered "old school" by today's standards, but I can tell you that it is a very effective method when used correctly. My company, TerraFirma Marketing, also provides marketing services which include creating direct mail campaigns and designing campaigns/themes, much ...

RE: Email Marketing to Candidates and Clients

Posted By Jay Mattern 04-20-2022 12:43
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Alexa - There are lots of email marketing tools out there, and you've named a couple of the more popular ones. Absent from your list, however, is ActiveCampaign. It is a very robust marketing software and includes a strong CRM that allows you to manage contacts and campaigns. Of course, HubSpot is the ...

RE: Asurint Background Checks

Posted By Jay Mattern 04-14-2022 13:11
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Michelle - My experience has been that you can obtain background checks on the same individual from multiple sources and often get multiple results. Unfortunately, it's not completely perfected yet. The results depend on each particular background company's access to data and process for reporting. I ...