Hundreds of leaders in the staffing and recruiting industry heard
panelists and speakers talk about “innovative” ideas last week at the
Executive Forum in San Diego. In a number of instances, what was said
was no different than putting lipstick on a pig and saying she’s a
contender for Miss Universe. The reality is that many so called
innovations are nothing more than old ideas regurgitated in a different
way.
This observation is not a criticism of the event or the ideas that were shared, as many were prudent or even
incredibly wise. Leaders benefit from reminders of what works, which I
refer to as sustainable practices, and methods that stand out for their
ability to improve the way work is done, which are true best practices.
Labeling something as innovative, when it’s not, is careless, at best,
and reckless when those hearing it blindly use it, thinking they’re
about to reinvent the wheel.
Why does this happen? Innovation in staffing and recruiting isn’t
easy, especially since everyone has access to the same product. The
day we gain the ability to manufacture cyborg temps, contractors, and
direct hire candidates will be the day when true ease of innovation
begins.
So, do you just give up on innovation or just fake it by applying a
bit more lipstick to the pig? Of course not. Innovation not only exists,
it’s flourishing at companies that apply the Innovation Equation:
Good or Great
PLUS Irresistible Value
MINUS Labor and Complexity
EQUALS Sustainable Innovation
True innovation entails starting with an aspect of your business that
customers see as good or great, not what is sub-par or out of your
wheelhouse. Next, you find a way to add value they find irresistible while also reducing your labor intensity and process complexity. Do that, and you’ve transformed what many people see as a business that’s hard or even impossible to innovate.
What’s this look like on the street? Recent examples include a client
I advised to add value that prompted procurement in three different
companies to enthusiastically choose to spend lots more money. Another
was a service innovation a global client that guarantees customers
they’ll want to hire the first person presented every single time (I
call this the One and Done Promise and it’s been kept 79 out of 80 times in just the past few months).
Reminders of sound business practices are great and should be talked
about often. But these should never be treated as innovation. Doing so
risks complacency and lulls people into be satisfied with kissing the
pig.