A host of human resource leaders are embroiled in a
conspiracy—protecting their companies from the likes of you. Their evil
sidekick, procurement, has their back. They make you jump through hoops
called the RPF process, leaving you thinking this is your shot, when
really it’s a process of exclusion rather than inclusion. They even
deploy technological advancements, including VMS, as a shield to protect
their companies from too much contact from the perceived toxic
interactions with account reps and recruiters. Combined as a force, this
dynamic duo is kicking butts, taking no names, and winning the battle
while also losing the war for talent.
Whose to blame for this situation? Those who sell staffing and recruiting services.
If combative HR and procurement professionals really understood the
value of staffing, at least some of them would join the Justice League.
They would welcome the opportunity to fight the good fight alongside
you, their partner, in the talent wars. Even more importantly, if
everyone in the staffing and recruiting business did a better job of
creating and directly communicating tremendous, irresistible value to
hiring managers, these decision makers would demand an alliance between
parties that should never act like foes.
Three-quarters of companies don’t buy from staffing and
recruiting firms each year. This crime can only be adjudicated in one
way—by the staffing industry doing a better job of selling the value of
staffing. This won’t be accomplished through old school tactics like
client control, skill marketing, feature-benefit selling, or Always Be
Closing. These are a significant contributing factor to the status quo.
Instead, the new ABC’s of selling—Always Be Collaborating—has the power to create lasting relationships based upon trust that the needs of all parties will be met.