The ASA public relations committee advises the ASA board of directors and staff on strategies to enhance public perception of the staffing industry, particularly among influentials. The committee provides vital input on the strategies and activities outlined in the annual ASA public relations strategic plan, and reviews plan measurements. It serves as a forum for the exchange of ideas among committee members in support of the association’s PR goals and regarding particular challenges facing the industry. The committee holds quarterly virtual meetings and may meet during Staffing World®, the ASA annual convention and expo.
Committee Member Responsibilities
- Provide industry-leading PR talent and thought leadership to support overarching ASA goals
- Offer strategic counsel regarding the association’s annual PR strategic plan and associated initiatives
- Contribute ideas for innovative media relations and social media outreach
- Inform ASA public relations team of any current staffing issues and trends
- Undertake ad hoc projects in support of the association’s PR goals
- Serve as resource to the association’s PR team in regard to specific news media requests where a sector or company perspective may be required
- Participate in quarterly committee conference calls