Industry Marketing Subcommittee

Duration of Appointment: 12 months (January–December); renewable

The ASA industry marketing subcommittee advises the ASA board of directors and staff on how the association can promote the positive image of the staffing industry as a strategic workforce partner to U.S. businesses through industry marketing programs. It serves as a forum for the exchange of ideas among committee members in support of ASA industry marketing goals and regarding particular challenges facing the industry. The subcommittee holds quarterly virtual meetings and may meet during Staffing World^®, the ASA annual convention and expo.

Committee Member Responsibilities

• Provide strategic counsel on ASA industry marketing initiatives
• Undertake ad-hoc projects in support of ASA industry marketing goals
• Participate in quarterly subcommittee conference calls