ASA Central Network

  • 1.  Lead / sales generating services

    Posted 11-29-2022 08:13
    For the past several years we have concentrated most of our marketing resources on candidate generation. Given the talent shortage we've all experienced, I doubt that I'm alone. As a result we've neglected direct sales and relied on online marketing and networking to generate customers. With a slowing economy and job orders falling off, it's time we devote more resources to business development. Rather than hiring and training one or more outside reps, I've have very mixed success, I'm considering using a third party to prospect for clients on our behalf. Other thoughts are mounting a targeted direct mail or online campaign.

    Please let me know if you've employed such a strategy successfully. Any vendors or sources you'd recommend would be appreciated.  I look forward to your responses.

    Neil Whitman
    Dunhill Staffing Systems
    Mount Pleasant South Carolina
    (843) 270-9834 working remotely
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  • 2.  RE: Lead / sales generating services

    Posted 11-30-2022 07:41
    Hi Neil,

    I hope all is well.

    We have done, and do, a lot of social media/ SM which I am glad to share our stats with you if that will help you gauge your SM program's effectiveness.   We are also about to start "snail mail" programs using Haley Marketing. We are going to be dropping monthly mailings. 

    Please feel free to check back in 6 months and we can chat about this snail mail  effort.

    Stay safe,

    David Schek

    Contact Information:
      Ofc.-          202-302-1212

    American Staffing Association Member since 2005
    ASA  Central 2019-2021 Most Valuable Contributor
    ASA PAC Contributor
    ASA Safety Committee Member

    America's Leading Staffing Workers  Compensation Broker With 50 Years Experience. 

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  • 3.  RE: Lead / sales generating services

    Posted 11-30-2022 14:10
    Hi Neil,

    David Schek's advice and use of Haley Marketing will help with social media/SM.

    My advice or thoughts for you would be once you get the leads from social media/SM, who is going to reach out to them to get the conversation started?

    Also, do you have a strong effective sales/qualifying process to determine which leads to spend time on and which to let go so your team and you are being as effective in your time and today's tough market as you can be?

    Happy to talk further on this if you want (if not, that's ok too). Ph: 317-512-6969 or

    Shad Tidler
    Sales Consultant
    Lushin Inc.
    Indianapolis IN
    (317) 512-6969

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  • 4.  RE: Lead / sales generating services

    Posted 12-07-2022 11:39
    Edited by Jeff Pelliccio 12-07-2022 11:41
    Hi @Neil Whitman,

    I've heard plenty of staffing firms successfully using external resources for sourcing candidates, but have yet to hear someone swoon over a quick fix sales team. Regarding the success of a "snail mailer", this will rely much on the types of clients you have and if they've fully returned to the office or are in a hybrid environment. Hybrid and heavily remote environments will drastically impact the performance of that campaign.

    For the situation you've described, I'd recommend going a bit wider on your marketing efforts to ensure they're bolstering your frontline activities and not just the brand. All too often the brand get the attention and efforts fall short of presenting real value to help sales and recruiting. When this is properly orchestrated it will provide more predictable and longer lasting effects for individuals, teams, and your organization.

    I hope this helps :-)

    Jeff Pelliccio
    Founder | Allied Insight
    o: 332.282.6322

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