ASA Central Network

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  • 1.  Is there a Staffing Marketing Community?

    Posted 02-02-2023 13:14
    Hello everyone! I joined the staffing industry just last year but have been in marketing for over 12. I've been looking for a Slack community, Facebook Group, or related for anyone that does marketing in the staffing industry.

    Is there something that exists that I can be a part of?

    If not, I'd love to get one going. I'd love to frequently collaborate with all of you and have marketing-related discussions on a consistent basis.

    Does something already exist? Or should I create something?

    ------------------------------
    JJ Steadman
    Director of Marketing
    X3
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  • 2.  RE: Is there a Staffing Marketing Community?

    Posted 02-02-2023 14:12
    Hi JJ, 

    Welcome! We have a number of resources and networking opportunities for marketing professionals through ASA: 

    - We actually just had an Industry Marketing and Public Relations networking call last week, but we should be scheduling another one soon! 
    - Next Tuesday, we're having a webinar at 2pm ET on social media trends and tips as part of the rollout of our new Why Staffing? toolkit. You can find the link here.
    - We also have an Industry Marketing and Public Relations committee. While applications for the committee don't open again until the fall, I'm happy to speak with you about it! 

    Thank you, 
    Megan

    ------------------------------
    Megan Sweeney
    Director, Public Relations
    American Staffing Association
    Alexandria VA
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  • 3.  RE: Is there a Staffing Marketing Community?

    Posted 02-02-2023 15:14
    I have seen the emails for these calls and webinars, which I think are fantastic and helpful.

    In between those events, I think it'd be great to have open communication with other marketers so we can share ideas, ask for help, talk about trends, etc. Build up a strong community in a booming industry.

    I'd love to learn more about the committee though.

    Also, was the Marketing and PR call recorded last week? I wasn't able to be on it.

    ------------------------------
    JJ Steadman
    Director of Marketing
    X3
    West Jordan UT
    8018848866
    ------------------------------

    Avionte Ad 1.26.23


  • 4.  RE: Is there a Staffing Marketing Community?

    Posted 02-03-2023 09:24
    Hi JJ,

    I'll second what Jeff said. There are no truly active online communities for marketing professionals in staffing. We also have a LinkedIn Group, Ask Haley Marketing with 1,600 members...and very little discussion (https://www.linkedin.com/groups/1592077/).

    One thing you might want to check out is the CMO Roundtable. Tom Kosnik from Visus Group runs this, and it is a fantastic group of marketing professionals from mostly midsize staffing organizations. You can learn more about all the roundtables Visus offers here: https://www.visusgroup.com/roundtables/

    I'll also second Megan's recommendation to look at the ASA Industry Marketing and Public Relationship Committee. I spent a few years on the committee and got to meet some incredible people (only reason I left that committee was because I was asked to run marketing for the board of my local chapter of Entrepreneurs' Organization--not enough time for two board roles!).

    Hope these resources help you to find your tribe! We're out there!

    David






    ------------------------------
    David Searns
    Co-CEO
    Haley Marketing | 888.696.2900
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  • 5.  RE: Is there a Staffing Marketing Community?

    Posted 02-03-2023 08:01
    Good morning @JJ Steadman,

    About 4 years ago when I was a director of marketing for Infinity Consulting Solutions, I was looking for the same thing. At the time my search didn't prove very fruitful, so I spun up my own LinkedIn group called Marketers In Staffing. I spent a lot of time connecting with other marketers and invited them to create a community. Unfortunately, despite growing the group into the hundreds, there wasn't much contribution from its members.

    January of last year I decided to rebranded it as All Things Staffing and invited other thought-leaders into the space. Now over 600 members, there is more contribution from the community, but still a work in progress. https://www.linkedin.com/groups/12271139/

    As a fellow marketer in staffing, you're not alone. If you have time, let's chat. Your perspective may be the thing that can catalyze other marketers in staffing to be more active and collaborate :-)

    ------------------------------
    Jeff Pelliccio
    Founder | Allied Insight
    e: jeff@alliedinsight.com
    o: 332.282.6322
    www.AlliedInsight.com
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  • 6.  RE: Is there a Staffing Marketing Community?

    Posted 02-03-2023 11:25
    Hi JJ,

    Megan/ ASA has some great info- suggestions regarding this subject. You may also wish to register for Haley Marketing Ideas Club. Haley has very good info/ marketing data  too.  We have used Haley for much of our social media and DM marketing.

    Please feel free to chat anytime -- I am glad to share our SM data with you if it will help you in your marketing decision making.

    Have a great weekend,

    David
      
      
    David Schek
    President

    Work Comp Staffing Solutions - must see short video  (NEW)                                           https://www.youtube.com/watch?v=4CHQGzp60Hg
                      
    Contact Information:
      Ofc.-          202-302-1212
     
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    America's Leading Staffing Workers  Compensation Broker With 50 Years Experience. 
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  • 7.  RE: Is there a Staffing Marketing Community?

    Posted 02-09-2023 13:39

    This is a good opportunity actually! 

    What things would you like to see in a community? Would you prefer a LinkedIn group, or networking calls? 

    We're always looking for feedback! 



    ------------------------------
    Megan Sweeney
    Director, Public Relations
    American Staffing Association
    Alexandria VA
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    Avionte Ad 1.26.23


  • 8.  RE: Is there a Staffing Marketing Community?

    Posted 02-09-2023 19:13

    In my experience, we build the community on Slack.

    The various marketing chapters I'm a part of in Utah are valuable and engaging because there is a continuous conversation happening. LinkedIn is limited to posts and can't be organized. The same could be said for a Facebook Group, but we'd struggle to have personal accounts tied to a professional group.

    The best way to complement Slack is with networking calls, roundtables, webinars, AMA's, etc. But the main communication and conversations happen on Slack. 

    Slack could obviously be substituted with other chat platforms, but in my experience, it is the more universally used chat platform for networking. 

    Happy to expand on this idea and talk it out though.



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    JJ Steadman
    Director of Marketing
    X3
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