I wanted to share some information from what we have learned at Haley Marketing after meeting with Indeed. This has been a hot-button topic since Indeed announced it in October.
Indeed is moving to a cost per application metric, instead of a CPC metric. However, there are two different ways this will be implemented and it depends on how your jobs get to Indeed.
If you manually post your jobs to Indeed (this is called hosted jobs)
- This will be a pay-per-application format/metric where you can accept/reject candidates. It's the most common information that has been circulating. So, if your team manually copies and pastes the jobs to your Indeed account, then you will have a period of time (I believe 72 hours - NOT business hours) to accept/reject the candidate right inside your Indeed account. That's the only place you can make that decision (as far as I know). If you accept the candidate or do not reply within the timeframe, you will be charged. If you reject the candidate, you will not be charged.
If your jobs go to Indeed via a feed of jobs (this is called Indexed jobs)
- This will be a pay-per-started-application format/metric where you CANNOT accept/reject candidates. Why aren't you able to reject/accept candidates in this format? Because your candidates do not live inside the Indeed platform when they apply to your job. The candidates are sent back to your ATS (or via email to the recruiter assigned to the job). Indeed does not have the tech to allow candidates to live inside Indeed when they apply to your jobs if you send them over via an XML feed of jobs. Right now - your candidates aren't inside your Indeed account and that won't change.
Some other thoughts/questions:
- Why is Indeed doing this? Indeed keeps hearing its clients want more quality candidates. Allowing the option to accept/reject candidates is one way of doing this.
- Will my costs go up? Honestly, I do not know. Some thoughts here as I've been giving it a lot of thought
- Right now - our team manages/optimizes campaigns to cost per application anyway. If your team does the same, then nothing really should change.
- The only way I can see costs going up is if Indeed artificially inflates / sets a higher-price for applications. I have no reason to believe Indeed will do this but it's something to keep on our radars. If they start to say the cost-per-application for a manufacturing worker is going to start at $5 when you have been paying $3, well that's going to increase costs. Again, I do not know if it will happen but it's one of those areas that seems like we should watch.
- Obviously you could spend more money if you don't have the right limits in place (job-level, campaign-level) and/or don't check the applications within the timeframe (if you have using the Hosted Jobs method I talked about above)
At Haley Marketing, we manage ad spend for a number of clients and we are preparing for this change with our clients. It seems Indeed is systematically rolling this out across its client base.
Not here to support Indeed, but my goal was to share more information as we have received a lot of questions about this change in the past months. I'm happy to answer any more questions - either here in the forum or via email. Please don't hesitate to reach out!
Director of Recruitment Marketing
Haley Marketing Group Inc.