Hi Vincy!When looking at any marketing tactic, I always like to think about, who is the audience on that platform, what content do they want to engage with, and how easily can we get them to convert.Audience: For LinkedIn, it's definitely more of a "knowledge worker" audience, so your professional candidates. I wouldn't focus on light industrial, clerical, healthcare.Content: Do you have pain points that you can address? Salary guides are a great one to share. Do you have helpful career tips? How to work with a recruiter guides? This is also a great place to share testimonials and build a longer-term relationship with the passive candidate. Anything that is important to their career.Tactics: Sharing links back to your website will get people to engage with your career site. Posting video on LinkedIn is a great way to share helpful tips (it doesn't need to be professionally done, turn your phone sideways and press record!), testimonial graphics or videos, infographics, eBooks that are gated, etc. People don't check LinkedIn as much as they check other social media outlets. We live on LinkedIn as it's part of our daily lives, but most people check in at most, a couple of times/week and a lot of people only check in a couple of times per month. There are definitely paid subscription packages available on LinkedIn, which I'm sure other members of ASA Central can help with more than I can. Those would be good options for posting jobs, what types of response they received from candidates, etc.In terms of paid advertisements on LinkedIn, it can work really well as the targeting options are strong but the cost per click is very high. On LinkedIn, we'll easily see $7-$15+ for a click. On Facebook, it will usually be around $1-2+/click
Recently, I wrote a blog covering the different social media platforms for candidate recruitment in 2021. The LinkedIn section is the second social media platform covered:https://www.recruitmentmarketers.com/2021/01/18/social-platforms-candidate-recruitment-staffing-agencies/Hope that helps!
Great! Thanks Matt and I really appreciate the link to your website and the article "Which Social Platforms Should I Focus on for Candidate Recruitment in 2021?"! Valuable information!
On Call Staffing Solutions, Inc.
"A Higher Degree of Hires"
The information contained in this email may be confidential and/or legally privileged. It has been sent for the sole use of the intended recipient(s). If the reader of this message is not an intended recipient, you are hereby notified that any unauthorized review, use, disclosure, dissemination, distribution, or copying of this communication, or any of its contents, is strictly prohibited. If you have received this communication in error, please contact the sender by reply email and destroy all copies of the original message. To contact our email administrator directly, send to firstname.lastname@example.org.
Thank you Jay! Like this input too! Vincy
Good to know Ponnusamy! Thank you! Vincy
This electronic mail message and all attachments may contain confidential information belonging to the sender or the intended recipient. This information is intended ONLY for the use of the individual or entity named above. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution (electronic or otherwise), forwarding or taking any action in reliance on the contents of this information is strictly prohibited. If you have received this electronic transmission in error, please notify the sender by telephone, facsimile, or email to arrange for the return of the electronic mail, attachments, or documents.
Thanks so much! Michael! I appreciate it! Vincy
Thanks so much! I'll let you know if we'd like to go that route and thank you for reaching out. Kindly, Vincy
Suite 200, 277 S. Washington St.Alexandria, VA22314
Phone(p) 703-253-2020(f) 703-253-2053