Greetings everyone! I hope this question finds you all well. My questions today are regarding a marketing strategy which has shown little return on investment. Here at our firm, we possess a diverse pool of marketing methods from social media to Google Ads to radio and also local advertisement. What are your thoughts on email newsletter marketing to clients/prospects as well as to candidates? We have discovered over time a trend regarding those who receive them often delete them upon receipt or they arrive directly in the spam folder never to be seen while a few, from time to time, hit the unsubscribe link. What has been your experience with newsletter marketing and what other strategies do you all use in addition to newsletters but also, if you are believers in that form of marketing, in what ways do you avoid the challenges we are experiencing that were mentioned above? Thanks in advance for your feedback!
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