ASA Central Network

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  • 1.  Job Boards

    Posted 02-07-2020 06:42
    Hello,
    We're a small boutique staffing firm that specializes in G&A. We currently use Indeed and ZipRecruiter for posting jobs. We can always do with a better response from both but we're seeing a much weaker response from ZipRecruiter. Our current contract agreement with them expires soon. I thought this may be a good time to shop around. Can anyone recommend any other job boards that maybe be able to yield a better responses?

    ------------------------------
    Dawn Apajee
    President
    City Personnel Inc.
    Providence RI
    (401) 331-2311
    ------------------------------
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  • 2.  RE: Job Boards

    Posted 02-08-2020 11:05
    Edited by Charles Harkola 02-08-2020 11:08
    One source we tried at a quarter of the price of Indeed was a platform called"AutomotoHR"
    I have found Indeed to be the number one source for our recruiting tools. We hire approximately 45% of our nurse staff directly from Indeed (40% from staff referrals). 
    We are in the healthcare industry so I have reached out to other sources such as Nurse.com, Monster, GlassDoor (which only does 1-year contracts) and LinkedIn. I would prefer to work with a job board that offers month to month contracts and evaluation tools. 
    Also interested to hear of other platforms that firms find successful...

    Charles Harkola

    Director of Marketing & Sales

    The Nurse Connection Staffing Inc.

    Cell: 315-530-3680

    Fax: 315-378-4442

    1035 7th North Street

    Suite F

    Liverpool, NY 13088

    charkola@nurseconnectionstaffing.com

    www.nurseconnectionstaffing.com   



    ------------------------------
    Charles Harkola
    Director of Sales and Marketing
    The Nurse Connection Staffing
    Albany NY
    (518) 459-6612
    ------------------------------

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  • 3.  RE: Job Boards

    Posted 02-09-2020 20:51

    Hi Charles and Dawn!

    Indeed definitely brings the most traffic of any job board, especially if using the Indeed Apply. No other job board is an apples-to-apples comparison. ZipRecruiter is traditionally number two, but I have heard good and bad things dependent on geography.

    A lot of companies are striving to be in that number 3 spot - Talroo, Neuvoo, Nexxt and others. Experimenting and trials are the best ways to find what works the best for your market. 

    Some areas I would suggest to analyze:

    Candidate Experience - apply for one of your jobs. Or ask someone else to apply. Make sure it's as easy as possible. 
    Job Titles - can you experiment with different ones?
    Job Descriptions - really focus on "What's in It for Me"

    To find the best job boards, I really like the Appcast Benchmark Report. They have data on millions of applications.  (Appcast has programmatic software that helps with putting your jobs in front of the right people at the right time. We license their software and have seen great success for staffing agencies/recruiters.)

    If you don't have time to look at the report, for healthcare - Nexxt can work well for healthcare candidate traffic (outside of Indeed and Zip). 

    We also like the Appcast Exchange - it's a blind network of thousands of job boards. You only pay for applications. You don't just pay when someone clicks on a job. The programmatic software reads your job descriptions and uses its abilities to post jobs where the best responses will come. It's a simple way to distribute jobs to multiple job boards without having to manually post. That can work well for healthcare and for G&A.

    I also like to suggest paying for performance and not just paying for job slots. What do I mean? For job slots, we think of them as "parking spots." You have 10 spots per month. You can change out your jobs. But you pay the same if you get 10 applications or 10,000 applications. With paying for performance, you pay for what your job ads deliver. You can stop sponsoring when jobs reach your goal. You can increase sponsorship if jobs have little to zero applications. 

    Lastly, for anyone that we talk to about managing recruitment spend, the number one thing that I emphasize is "whether you work with us or not, PLEASE maintain your month-to-month status with job board contracts." Remember - keep that control on your side and not in the hands of job boards, publishers, etc. Factors change quickly (job orders increase or decrease, effectiveness of a job board changes.)

    Matt



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    Matt Lozar
    Director of Recruitment Marketing
    Haley Marketing Group Inc.
    Williamsville NY
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  • 4.  RE: Job Boards

    Posted 02-10-2020 07:31
    I echo Matt's comments. If you have the personnel to give it the attention it needs, I'd stay away from the old job slot model and look at some of the pay for performance models out there. We've dipped a toe into newer offerings like Adzuna, but the results are never quite as promised. It seems like there are a half dozen companies calling themselves the next Indeed, but nobody is in the ballpark yet. But with some of them, you can lock into a cost per applicant that will at least let you know you're not wasting money on unproductive product. We've even switched to Zip's direct to ATS apply integration and moved onto a month-to-month CPA pricing model. We've agreed to a price we're willing to pay for certain kinds of applicants, and they'll deliver to that number. 

    Also per Matt's suggestion, Appcast can be a good way to dip a toe in. They'll get you on a wider distribution network, and their process will let you prioritize certain markets or jobs and determine what CPA you're willing to pay for each. They ended up not being a great fit for us right now, but I felt like their support was good and the product worked as advertised.

    ------------------------------
    Alex Acton
    Director of Talent Attraction
    Supplemental Health Care
    Atlanta GA
    (770) 225-8453
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  • 5.  RE: Job Boards

    Posted 02-11-2020 11:37
    Regarding job boards, I will briefly share my experience in the hopes that you won't repeat the mistake I made. We used Monster & Career Builder, back "in the day" - when they were the 2 major players in the job board field. We dropped both of them in 2017 and moved to Indeed...when it was still a "free" service to staffing companies. In 2018, Monster approached me again with their new "latest and greatest" Monster video product - and sold me on all the improvements they had made. I ended up signing a 1 yr. contract with them (negotiated at 1/4 of the cost I paid in previous years) - and the results were just awful. I begged and pleaded to be released from the contract-and of course, the answer was "no." Monster used to be my favorite-and the job board that gave me the most results. I was sadly disappointed this time around. Never again. 

    I am using Indeed now for my Administrative/Clerical postings and some Professional level positions. The results are "just ok." Like everyone else out there, I need some new job board resources. 

    Marianne

    ------------------------------
    Marianne Frazee CSP
    President
    Frazee Recruiting Consultants
    Baton Rouge LA
    (225) 231-7880
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  • 6.  RE: Job Boards

    Posted 02-18-2020 10:55
    I recently engaged with LinkedIn as well. Please see below my contact:

    Evan Roth

    Account Executive | Talent Solutions
    w 212.615.7728

    m 973.650.5512

    evroth@linkedin.com
    Connect With Me On LinkedIn

    Enterprise Support Tel:855-653-5653  

    Billing Support  Tel:866-208-0701  ext. 69523 

    Enterprise Support Ticket? Enter a Case Here!        

    Billing Ticket Enter a Case Here!  



    ------------------------------
    Charles Harkola
    Director of Sales and Marketing
    The Nurse Connection Staffing
    Albany NY
    (518) 459-6612
    ------------------------------

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  • 7.  RE: Job Boards

    Posted 02-19-2020 15:31
    Our company has trialed several job boards, including Indeed, Glassdoor, and ZipRecruiter. We (for now) have settled with LinkedIn Recruiter, as it seems to pull the most engaged and qualified applicants. We have recently started using HubSpot for marketing and long term recruitment purposes.

    ------------------------------
    Sarah Heitzman
    Regional Account Manager
    Dietitians on Demand LLC
    Richmond VA
    (804) 545-9162
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  • 8.  RE: Job Boards

    Posted 03-10-2020 18:09
    Edited by Morris Jessup 03-10-2020 19:49

    Dawn,  

    Like you, we are coming up for renewal with ZipRecruiter. We were informed that at renewal we are facing a significant rate hike.  What is frustrating with ZipRecruiter is they have increased pricing several hundred percent since we first contracted with them while reducing actual services provided.   The rep will not yet provide us with expected rate information so we are on the hunt to redirect that spend.  Our Rep. informed us yesterday that "the powers that be at the top understand that clients may walk - and they are ok with it." I could never imagine approaching a long-term client with that message. 

    We are in the process taking a look back at the 6-month and 1-year cost per hire and cost per applicant through ZipRecruiter and Indeed and will make a decision based upon that information. 

    Glassdoor seems to be getting some traction in the jobs market.  They are coming back to us with a trial model that is attractive and it appears they have grown job seeker traffic considerably since I last dug through this. They are owned by Indeed which makes me wonder how much diversity we are adding to our recruitment strategy?  We are considering a CPC trial with them. 

    Also, Facebook has been producing well for us on our lower-wage temp positions. The Facebook model is challenging as the software is still pretty buggy and some of the targeting functionality is not working correctly.  I connected with a Facebook representative about advertising recently but he was not familiar at all with Facebook jobs or the posting platform. Nor did he understand our industry.  Facebook has a long way to go to make job advertising user-friendly but they will likely be a major competitor if they can get it right.

    Craigslist and Indeed have worked very well for light industrial labor. Indeed search has worked well for our semi-professional and professional openings. LinkedIn and ZoomInfo have been very valuable for our professional search teams.

    I hope this helps.

     

    Morris Jessup
    Vice President of Operations
    Corporate Job Bank and Professional Search Associates 
    Main Office:       480-966-0709           
    Desk(Direct):      480-779-0562
    Email:                    morris@corporatejobbank.com



    Sent: 02-07-2020 06:42
    From: Dawn Apajee
    Subject: Job Boards

    Hello,
    We're a small boutique staffing firm that specializes in G&A. We currently use Indeed and ZipRecruiter for posting jobs. We can always do with a better response from both but we're seeing a much weaker response from ZipRecruiter. Our current contract agreement with them expires soon. I thought this may be a good time to shop around. Can anyone recommend any other job boards that maybe be able to yield a better responses?

    ------------------------------
    Dawn Apajee
    President
    City Personnel Inc.
    Providence RI
    (401) 331-2311
    ------------------------------
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