Hi Charles and Dawn!
Indeed definitely brings the most traffic of any job board, especially if using the Indeed Apply. No other job board is an apples-to-apples comparison. ZipRecruiter is traditionally number two, but I have heard good and bad things dependent on geography.
A lot of companies are striving to be in that number 3 spot - Talroo, Neuvoo, Nexxt and others. Experimenting and trials are the best ways to find what works the best for your market.
Some areas I would suggest to analyze:
Candidate Experience - apply for one of your jobs. Or ask someone else to apply. Make sure it's as easy as possible.
Job Titles - can you experiment with different ones?
Job Descriptions - really focus on "What's in It for Me"
To find the best job boards, I really like the Appcast Benchmark Report. They have data on millions of applications. (Appcast has programmatic software that helps with putting your jobs in front of the right people at the right time. We license their software and have seen great success for staffing agencies/recruiters.)
If you don't have time to look at the report, for healthcare - Nexxt can work well for healthcare candidate traffic (outside of Indeed and Zip).
We also like the Appcast Exchange - it's a blind network of thousands of job boards. You only pay for applications. You don't just pay when someone clicks on a job. The programmatic software reads your job descriptions and uses its abilities to post jobs where the best responses will come. It's a simple way to distribute jobs to multiple job boards without having to manually post. That can work well for healthcare and for G&A.
I also like to suggest paying for performance and not just paying for job slots. What do I mean? For job slots, we think of them as "parking spots." You have 10 spots per month. You can change out your jobs. But you pay the same if you get 10 applications or 10,000 applications. With paying for performance, you pay for what your job ads deliver. You can stop sponsoring when jobs reach your goal. You can increase sponsorship if jobs have little to zero applications.
Lastly, for anyone that we talk to about managing recruitment spend, the number one thing that I emphasize is "whether you work with us or not, PLEASE maintain your month-to-month status with job board contracts." Remember - keep that control on your side and not in the hands of job boards, publishers, etc. Factors change quickly (job orders increase or decrease, effectiveness of a job board changes.)
Matt
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Matt Lozar
Director of Recruitment Marketing
Haley Marketing Group Inc.
Williamsville NY
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Original Message:
Sent: 02-08-2020 11:05
From: Charles Harkola
Subject: Job Boards
One source we tried at a quarter of the price of Indeed was a platform called"AutomotoHR"
I have found Indeed to be the number one source for our recruiting tools. We hire approximately 45% of our nurse staff directly from Indeed (40% from staff referrals).
We are in the healthcare industry so I have reached out to other sources such as Nurse.com, Monster, GlassDoor (which only does 1-year contracts) and LinkedIn. I would prefer to work with a job board that offers month to month contracts and evaluation tools.
Also interested to hear of other platforms that firms find successful...
Charles Harkola
Director of Marketing & Sales
The Nurse Connection Staffing Inc.
Cell: 315-530-3680
Fax: 315-378-4442
1035 7th North Street
Suite F
Liverpool, NY 13088
charkola@nurseconnectionstaffing.com
www.nurseconnectionstaffing.com
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Charles Harkola
Director of Sales and Marketing
The Nurse Connection Staffing
Albany NY
(518) 459-6612
Original Message:
Sent: 02-07-2020 06:42
From: Dawn Apajee
Subject: Job Boards
Hello,
We're a small boutique staffing firm that specializes in G&A. We currently use Indeed and ZipRecruiter for posting jobs. We can always do with a better response from both but we're seeing a much weaker response from ZipRecruiter. Our current contract agreement with them expires soon. I thought this may be a good time to shop around. Can anyone recommend any other job boards that maybe be able to yield a better responses?
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Dawn Apajee
President
City Personnel Inc.
Providence RI
(401) 331-2311
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