ASA Central Network

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  • 1.  Update on the Jobs on Facebook Product...

    Posted 02-02-2022 08:38
    I thought that since a number of agencies are using Facebook "Groups" strategy for reaching candidates - you might be interested in the recent Facebook update.  The Jobs on Facebook product is changing on February 22, 2022  For readers of this post...is this a big deal for you?....or, not so much?  Curious on feedback....thanks!

    What's changing

    • Existing Facebook Groups with a "Jobs" group type will be changed to the "General" group type and the "Jobs" group type will no longer be available.
    • The ability to distribute free jobs via a partner integration with the Jobs on Facebook API will no longer be available.
    • Jobs on Facebook will no longer be available on the Facebook Lite app or Facebook mobile website (m.facebook.com/jobs) for both employers and seekers.
    • The Jobs on Facebook browser will no longer be available.
    • Jobs on Facebook is shutting down outside of the United States and Canada.

    What's not changing

    • Employers in the United States and Canada can continue to use Jobs on Facebook tools to create job postings from their Page for free on the Facebook app and Facebook desktop website (www.facebook.com). They can also choose to boost their posts as ads.
    • Employers in the United States and Canada will continue to be able to manage their job applications and view details about all their job posts (boosted & non-boosted) through the Inbox and Manage Jobs sections of their Page.
    • Job seekers in the United States and Canada can continue to apply to positions using Job on Facebook product features like clicking Apply now on the job post, which will bring them to the detail view and then to an application form.

      Source: https://www.facebook.com/business/help/982945655901961 


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    Sincerely,

    Brian Bowman
    President / CEO
    PPC MEDIA GROUP
    (828) 470-7781
    brianbowman@ppcmedia.us
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  • 2.  RE: Update on the Jobs on Facebook Product...

    Posted 02-03-2022 08:02

    Hi Brian,

    A timely question, and a very good one!

    Based on how we see our clients using Meta (Facebook), the loss of the jobs marketplace will have the biggest impact on light industrial, hospitality, and healthcare staffing firms that have been able to use the jobs marketplace as a low-cost way to attract talent. While individual jobs can still be posted directly to a company's page, the loss of the jobs tab, the loss of automated feeds into Facebook, and maybe most importantly, the apply process reverting back to Messenger will make recruiting harder and create more work for recruiters.

    However, as your post noted, it's not all bad news. There are still strategies that staffing companies can use to promote specific jobs, build their employment brands, and drive active and passive talent back to their websites to check out the jobs and apply. Brad Smith, our Chief Strategy Officer wrote a blog post on this back in December: Facebook Marketplace Jobs are Disappearing - Here's What You Can Do About It

    And Matt Lozar, our Director of Recruitment Marketing, did a LinkedIn Live presentation on this topic two days ago: https://www.linkedin.com/video/event/urn:li:ugcPost:6893963353891688448/

    Hope these resources are helpful to people looking for ways to continue to leverage Meta for low-cost recruiting.

    David



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    David Searns
    CEO
    Haley Marketing | 888.696.2900
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