Chapter Excellence Awards

The ASA Chapter Excellence Awards recognize extraordinary communications, programming, and member engagement efforts in 4 difference categories:
Eligibility Requirements
  • Information in award submissions are eligible if they occurred between July 1 and June 30 of the award year.
  • ASA must have receipt of the completed Chapter Reporting Form.
  • Chapters may submit entries for multiple Chapter Excellence Award categories.
  • If there are no chapters that qualify for an award, the award will not be given. 

Chapter Communicator Award
Recognizes excellence in communicating with chapter membership and promoting chapter to the industry. 

Individual or combined marketing campaigns related to chapter events covering email, direct mail, texting, and personal contact. 
Individual or combined marketing campaigns for membership recruitment and retention. 
Content on a chapter web site. 
Chapter newsletter.


Chapter Engagement Award
Recognizes chapter for extraordinary efforts to recruit, retain, and/or strengthen its membership through programming and engagement activities. 

Increasing chapter membership.
Expanding membership in a specific demographic. 
Developing successful recruiting initiatives displayed by the chapter's board and its membership.
Overall membership growth exceeding 5%. 
Creating new membership campaigns. 
Increasing attendance at educational programs.
Offering relevant educational programming. 
Launching new sponsorship engagement options/programs.


Chapter Innovator Award
Recognizes a chapter that demonstrates an innovative approach to programming, communications, or technology to better serve its membership. 

Launching a new chapter program/education offering 
Partnering with other groups to develop community projects.
Partnering with an organization outside the industry to sponsor special events. 
Transforming major events into virtual offerings during a pandemic. 
Updating and re-positioning a current program.
Utilizing a new technology to increase engagement. 


Chapter Legislative Excellence Award
Recognizes a chapter that demonstrates the most successful legislative activity. 

Actions taken by the chapter on legal, legislative, or regulatory issues that arose during the year at either the state or federal level.

Reviewing and Selecting Winners
  • ASA Chapter Leader Liaison Committee members will comprise the selection committee--1 representative from each chapter. 
  • Applicants will be grouped by category--large-budget chapters (over $40K operating budget) and small-budget chapters (under $40K operating budget). 
  • Large-budget chapters will review small-budget chapters' submissions and select the winner(s). 
  • Small-budget chapters will review large-budget chapters' submissions and select the winner(s). 
  • May 10, 2022--Call for awards applications 
  • June 23, 2022--Deadline to submit forms for chapter awards
  • June 30, 2022--Chapter awards reviewer orientation (15-min orientation; will be recorded)
  • June 30, 2022--Chapter awards review period begins 
  • August 1, 2022--Deadline to complete chapter award reviews 
  • August 1, 2022--Deadline to complete Chapter Reporting Form