The International Confederation of Private Employment Agencies, or Ciett (its acronym in French), is a federation of 47 national staffing federations—including ASA—and eight of the largest staffing companies in the world. The organization recently embarked on a global journey that aims to underscore the staffing industry's commitment to improving the global economy through its Adapting to Change report and "Way to Work" public relations campaign. In an exclusive interview with Staffing Success magazine, Ciett managing director Denis Pennel discusses the Way to Work vision, the campaign's accomplishments thus far, and some of the industry's greatest challenges. The interview is in the May–June issue, available online now.