Blogs

At TeamPeople we are in the process of building a blogging component to our website.  We hope to have it ready in 4-6 weeks.  A key component of our business is on-site managed media and AV staffing solutions.  We recruit, hire and manage the full-time talent that work on long-term contracts exclusively at our client's facility. We believe that this blog will provide two significant benefits.  The first is to position TeamPeople as the industry expert in on-site media and AV staffing solutions.  The second is to use blogging  to establish and build our brand.  We provide this service nationwide and would like to utilize social media to reach our target market of Fortune 500 companies.  We believe blogging will provide us the ability to reach the legal, HR, operational and media executives that might be interested in our business model.

Of course, the challenge is in creating the content that will communicate our expertise and help establish our company as a resource for media and AV staffing solutions.  The senior managers of the company will be engaged to provide content on a defined timeline to ensure that we give the blog the best chance of success.  Some of the steps we are designing into our blogging process include:

• creating an editorial calendar that identifies the topic, assigned blogger, and due date for the next three months.
• creating 4-6 weeks worth of blog content before going live.
• Ensuring staff bloggers choose topics they are interested in and that support the blogs defined goals.
• Ensure that those participating in the blog process have ample time to work on their postings.